A couple of months ago, I was sitting at a bar minding my own business when the woman next to me did something strange.Surrounded by potential partners, she pulled out her phone, hid it coyly beneath the counter, and opened the online dating app Tinder.Major data breaches can provide a good reason for such a move.For its new research—which obviously helps tout it for business—the security firm looked at data from over 30,000 breaches that took place over the last couple years that subsequently surfaced online.But the fear that online dating is changing us, collectively, that it's creating unhealthy habits and preferences that aren't in our best interests, is being driven more by paranoia than it is by actual facts.
Of course, others have worried about these sorts of questions before.
“You have no idea what it’s like to be called beautiful all the time,” a good friend once remarked.
“It’s like your biggest accomplishment is something you didn’t do yourself.” She wasn’t being rude; I’m not beautiful in the traditional sense.
My friends would say that I’m easygoing, but I like to think I follow the “work-hard, play hard” lifestyle. In the end, I’m just a genuine guy seeking a genuine girl to be my new PIC (partner-in-crime). People are searching for their one and only true love, so tell them why it’s you in the first paragraph rather than 2,000 words into your profile. As an email marketer, this strategy also rings true for your email content. Plus, all the hundreds of other people out there are still saying “Hi”, so this helps you stand out in their inbox!
And if we really hit it off, we’ll tell people we met in a bar (insert winky face). Where is the best place to put your call-to-action? It’s boring and is unlikely to generate any responses. For your own marketing emails, your subject line should capture the recipient’s attention.